Food Truck Website

This was a design-only [[Figma]] concept for a food truck brand — the goal was to translate the brand's lively personality into a digital experience people would immediately connect with.

Design Challenges

• Balancing high visual energy with a layout that stays clear and easy to navigate
• Avoiding an interface that felt chaotic or overwhelming despite the brand's bold visual style
• Maintaining [[brand consistency]] across all sections while pushing creative boundaries
• Delivering a complete, polished concept within a 2-day timeline

Design Approach

• Built energy through bold [[typography]], expressive colour palettes, and dynamic layout decisions
• Every section designed to reflect the food truck's personality while maintaining clarity and visual hierarchy
• Used the brand's existing visual elements as creative constraints, not limitations

Tools & Techniques

This project was a deliberate opportunity to explore a visual style outside my usual aesthetic — more playful, vibrant, and expressive.

What the Project Proved

• Strong visual storytelling can elevate even a simple layout into something memorable
• Adapting design decisions to a brand's personality leads to more authentic and impactful outcomes

Skills Developed

• Controlling visual energy without sacrificing usability — knowing when to dial up and when to restrain
• Designing within an aesthetic that differs from personal preference — a key professional design skill
• Working at speed in Figma without losing attention to quality or craft

What I'd Push Further

• Develop the concept into a full interactive [[Figma]] prototype with animation
• Add a mobile-first layout variation to stress-test the design across screen sizes
• Expand the design system into a full brand identity package