Code Vantage

The goal was to build a professional, client-facing agency website — modern, interactive, and visually striking enough to confidently pitch clients.

Challenges Encountered

• Performance degradation as the website grew: heavy assets and animated elements caused slow load times and laggy interactions — directly hurting the user experience
• No deep expertise in creating custom [[3D elements]] from scratch — we wanted a unique visual aligned with agency branding
• Risk that unoptimised 3D assets would make the site feel slow and unpolished — the opposite of what a client-facing website should communicate

Without solving both, the site would have undermined the very credibility it was built to establish.

3D Visuals Approach

• Used a pre-existing 3D element from Spline and customised its shape and material to match the agency logo
• Achieved the interactive 3D feel without overengineering — stayed within our technical comfort zone
• Intentionally avoided Three.js to keep development faster, simpler, and more maintainable

Performance Optimisations

Design Philosophy

• Overall design kept minimal, clean, and futuristic
• The 3D element was designed to enhance the experience — not dominate or slow it down

What Worked

• The final site was visually striking and performant — smoother animations, faster loads, client-ready
• Well appreciated by peers for its unique 3D execution and overall aesthetic polish

Skills Built

• Balancing aesthetics with performance — knowing precisely when to cut and when to push visually
• Optimising 3D assets and visual media for real-world web delivery conditions
• Extracting consistent, high-quality outputs from AI image generation tools for production use
• Delivering interactive, modern sites with 3D elements — without relying on heavy frameworks like Three.js

Key realisation: Choosing the right level of technical complexity is itself a design decision — and often, less is more powerful.